Stop guessing at who to work with. Every athlete resolves to one number — the ATHL Z-score — built from real, structured data you can price a deal against. Move beyond follower counts to discover, evaluate, match and measure.
Signals resolve into six weighted dimensions. The output is a 0–100 score that maps directly to economic utility. Example weights shown; in production they're calibrated per sport, position, and cohort.
| Commercial value | 24% | Deal velocity & quality, NIL valuation, merch and licensing, marketplace demand | On3 · Opendorse |
| Audience growth | 20% | Reach, growth rate, engagement quality, audience value | platform APIs |
| Brand value | 18% | Sentiment stability, brand safety, audience affinity, narrative strength | Brandwatch · Nielsen |
| Performance | 16% | Production, competition strength, availability, form trajectory | Sportradar · Genius |
| Market momentum | 14% | Media attention, viral reach, search trends, key moments | Meltwater · clip models |
| Future potential | 8% | Career trajectory, opportunity runway, development, market expansion | predictive |
A rising basketball guard resolves to an ATHL Z-score of 78 / 100 (Commercial 71, Audience 84, Brand 76, Performance 80, Momentum 88, Future 74).
That score maps to modeled economic utility: an ambassador rate of $9k–$14k per sponsored post, a forecast campaign attribution of 2.9x the category median.
When momentum moves, the score — and every price attached to it — moves with it.
This is the gap ATHL closes: turning a name on a page into a ranked, matched, monetizable profile a brand can actually price.
Search by sport, market, audience and score component.
Identify rising career and cultural momentum early.
Connect with verified athletes and their real communities.
Measure outcomes — which feed back into the athlete's record and sharpen future matches.
Request access to activate curated rosters, measure fandom in real time, and price deals against the ATHL Z-score.